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Công ty carlsberg

Thứ sáu, 1112013 | 11:00

South East Asia Brewery was established in October 1993 as a joint venture between Carlsberg, Viet Ha Brewery and the Industrialisation Fund for Developing Countries (IFU). Carlsberg took over the IFU’s shareholding in 1997 and today owns 60% of the company.One year later, Carlsberg bought out 50 per cent of the Hue Brewery Limited

which is today the number one beer company in the central region of Vietnam.

Carlsberg also has another joint venture in Ha Long City, Ha Long Brewery. Recently, Carlsberg established partnership with Habeco, the largest brewing group in North Vietnam.

As a result of its expanding business and investments, a regional office called Carlsberg Indochina was set up in the capital Hanoi in mid 2007 to work as the communication hub between Carlsberg Group and all joint ventures in Indochina region.

Since its early days, South East Asia Brewery has focused on building a beer portfolio to cover all price segments. In 2006, Carlsberg was repositioned as the most expensive locally-produced premium beer. Halida competes in the mainstream segment, while Viet Ha Bia Hoi is the value brand. The whole range has achieved tremendous success.

The luxurious Carlsberg brand together with successful local brands: HUDA, HALIDA, HANOI BEER and HALONG BEER make up a total market share of approx. 33 per cent. Currently more than two billion liters of beer are consumed annually, and as the living standards improve, the market is expected to continue growing although probably at a slower pace than in the past.

 

KEY DATES:

1993: South East Asia Brewery founded
1995:
Joint venture with Hue Brewery in central Vietnam established
2008: Officially became strategic foreign shareholders in Habeco

 

 

KEY FACTS:

Breweries: 6 (excluding Habeco sites)
Employees: 855
Market Position: No. 2 (including Habeco)
Market Share: 34%
Annual beer consumption per person: 19 litres

 

 

BRANDS:

Carlsberg, Halida, Huda, Ha Long. Hanoi and Viet Ha Bia Hoi

 

 

CONTACTS:

South East Asia Brewery
167B Minh Khai
Hanoi
Vietnam

Tel: +84 4 863 1871
Fax: +84 4 863 1307

 

 

DID YOU KNOW THAT ..?

 

  • The Halida brand name was created as an abbreviation of Hanoi, Lien Doanh (which means joint benture in Vietnamese), and Danmach (Denmark in Vietnamese). Similarly, Huda brand was created as a mix between Denmark and Hue (the brewery location). Many beer brands contain the letters DA, which usually relate to the use of Danish brewing technology and equipment.
  • Bia Hoi – “fresh beer” - is a special North Vietnamese beer type that accounts for more than 30% of the country’s total beer consumption. It’s an unpasteurised beer with low alcohol content (approx. 3%) that is sold in mugs in simple street restaurants at very affordable prices. Bia Hoi is an integral part of the North Vietnamese beer culture and typical, mostly male beer consumers drink it at least 4-5 times a week during peak season.

Revised 2012

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